Ready for life. Reduces static. Reduces wrinkles. Freshens. Softens. Compare to Ultra Downy April Fresh. Fabric softener (This product is not manufactured or distributed by Procter & Gamble Co., owner of the trademarks Downy and April Fresh). Static cling - unstuck! Scratchy towels - softened! From bedroom sheets to shirts and sweaters, be ready to make fabric feel as good as it looks with high quality, affordable fabric softener from Simply Done. High efficiency for use in all washers, front & top loaders.