Johnson's® Head-to-Toe® Baby Lotion. New. Mildness Clinically Proven®. Gently moisturizes delicate skin. Suitable for newborns. Johnson & Johnson. So Much More™ sights, scents, sounds, & your loving touch. Make bath time about more than just getting clean. Enrich the senses and help support baby's happy development with our recommended routine. Warm bath + gentle massage. Uniquely designed for baby's delicate skin and a gentle massage. Gentle care for your baby from the first days of life. Pediatrician and dermatologist tested. Best for Baby™ standards. No parabens. No phthalates. No dyes. Hypoallergenic. This product is not tested on animals. We proudly support early child development programs. Join us in helping every child reach their full potential. Learn more at www.johnsonsbaby.com. Care to Recycle™ our babies will inherit our Planet®. Questions 886-JNJ-BABY; outside US, dial collect 215-273-8755. ©J&J CI 2016.