L'Oreal® Paris Superior Preference® Lightest Auburn Fade-Defying Color + Shine System. 7LA. New. Warmer. With shine serum. Up to 8 weeks of fade-defying color. Rich luminous conditioning colorant. Level 3. Permanent. 1 application. Shade guide: 7LA is a light, fiery auburn shade with red tones, which will enhance warmth in your hair. For optimal color results, use on your natural light blonde to medium brown hair. Shade tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be bright auburn. Experience new Preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our new color protective care supreme conditioner now formulated with golden Camelina oil, anti-oxidant Vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Now with shine serum. This kit contains: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatment), superior colorist gloves, pro-precise applicator, insert. Questions Need shade advice Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're Worth It™.